Directed By: anat vovnoboy (First Feature Film) /
Israel, Russia, USA / 2016 / Hebrew (English Subtitles)
Documentary / Other
Territory Rights: USA, CANADA (English), AUSTRALIA
Exhibition Format: DCP, Prores/QT
Original Title: פיתוי בע״מ
The Seduction community is an industry of workshops that teach men how to succeed in picking up women. The industry takes the idea of self-improvement one step further, using ambition and competitive spirit to jump-start romantic success. As the men try to prove their masculinity, the woman they chase are treated as objects — points in The Game, to be sought and collected.
Through a sensitive female perspective, the film presents the stories of three men who each become part of that industry.